I’m definitely trying to create my own angle when I create posters outside of.
#JESSI ZAZU CARING ARCHIVE#
Versus at Lordymercy I don’t have that archive of type, so if I’m going to have to carve something new, I try to push what the letterforms might look like, maybe do more decorative lettering that might not exist in Hatch world. When I’m illustrating for Hatch, I try to illustrate within that realm. I almost didn’t intern at Hatch because I thought it was too elevated, it was this museum-you can’t touch these things… I grew up seeing all these posters, so when I design at Hatch I’m trying to continue and honor that well-known aesthetic. Hatch has an incredible 143 years of this archive that has iconic imagery and very specific set of type they’ve been using all of those years. PV: What would you say is the difference between Lordymercy and Hatch? At the camp you talked about screen print, but you’ve been doing letterpress for 10+ years right? PV: I do want to briefly talk about Hatch because I assume your immersion into letterpress is through Hatch and your visual identity today seems pretty letterpress oriented. People that I’ve met in that community, we call each other for gigs or refer each other…it’s a magical resource. I met them all through the rock camp circuit.
That was where I met the girls that started She’s a Rebel: Tiffany Minton, Jessi Zazu, Nikki Kvarnes, Laura Taylor. That community was really important for me-meeting people who were likeminded and also figuring out what I love to do. Whether you’re a camper or you’re volunteering, you’re meeting such great people who are very passionate about the same things that you are. I think another great thing about rock camp is that some of the best musicians and talents are volunteering to teach there. I continued to volunteer with them, and I taught silkscreen for several years. This was just as I was becoming an adult. I couldn’t believe that I could make posters when I grew up, and rock camp was also the first time I played songs that I wrote for people. The people teaching it were the folks from Grand Palace, which was located in Murfreesboro at the time. It was the first time that I saw that you could be a gig poster artist for a living. As well as learning about your instrument and writing songs, you also get to take a workshop on the very practical side of rock n’ roll-you could do song writing, band photography, music history, or screenprinting. I went the last year I was eligible to go as a camper. In Murfreesboro, right outside my hometown, my friend Allen Haynes runs The Music Stop, and I was painting a mural for him he paid my tuition to rock camp for painting this mural for him. HM: Yes! The Southern Girls Rock & Roll camp was a very formative part of my life, as a printer and as a musician. You also went to a teen rock camp when you were younger… PV: I’ve been to the She’s a Rebel a few times, and you’re a key part of the band for that project. I feel the same way about a lot of folk songs, they mark a certain place and time.Įven if you aren’t looking at letterpress as an art-if you’re looking at it as a craft or a way to make your flyers-you’re creating ephemera and this ephemera is representing something interesting that’s going on.
Inherently in letterpress, even if you’re objectively making a poster that’s marking a moment or event, that becomes a part of a greater story. It’s like country music– a lot of times, at the root of it is a storytelling element.
I feel that at the heart of everything I do there’s an element of storytelling. PV: In a previous interview, I read that your interest in letterpress has to do with folk stories and folk music-do you see your letterpress and music interests overlap? is kind of a Southernism that says a little bit of what I’m about, and my aesthetic. I created Lordymercy as an entity so people could remember what my projects were.
HM: I bought in college because I was going to a million conferences and was trying to show every big wig my portfolio, and I just thought nobody remembers anybody’s name in this scenario, so no one is going to remember an undergrad college student’s name. PV: Your website and Instagram are Lordymercy, where does that come from? Those are my three great passions in life I split my time between all of those things. PV: How do you describe yourself as a person, as an artist, as a maker? The conversation explores Heather’s current practice and evolution as a designer, letterpress printer-discussing how art and music weave throughout. Patrick Vincent interviewed Nashville-Middle Tennessee designer, printer, musician Heather Moulder on 9/17/22 4 pm CST.
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